Media Literacy
Product placement in film
Part 1
1) Watch the following clips for this assignment or choose a favorite movie to review for this assignment. Apply the above three questions to each clip viewed.
2) Product placement clips. Watch all of these before you write your responses. Watch all of these clips for product placement. Now from films you have recently watch on your own, what do you think?
Part II
1) When watching a film/movie/television program, do you notice the use of “props” ? If so, what do you recall about the use of food products, technology, clothing?
2) Explain your emotional responses to seeing products in a film/movie/television program. Does the use of product placement bother you? Does it take away from your overall experience of the film/movie/television program?
3) Do you notice the use of cigarettes or alcohol in film/movies/television shows? Can you name some specific instances of use in one of your favorite films/movies/television shows?
4) http://www.youtube.com/watch?v=VDsqySu0vMA
5) http://www.youtube.com/watch?v=la4HAl4W1ZQ
6) http://www.youtube.com/watch?v=Qqv3sUzPg2A
7) http://www.youtube.com/watch?v=d36wUmJGzvA
8) http://www.youtube.com/watch?v=zeVQwomIgjs
9) http://www.youtube.com/watch?v=3HpIZrOH4zc
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